What are the content marketing strategy measurements you should be paying attention to?
Are you measuring anything from your content marketing*?
“Too many of us are relying too much on just visits.”
This is a great video of conversation from six great marketers with the Content Marketing Institute. You get to hear about what are the best things to measure, how driving traffic to the website that matters, and what to do with the content to drive better metrics.
Having well-defined goals is HUGE.
Knowing what you are funding is important. “More sales” is not always the best thing to focus on. These Content Marketers give us some clarity into what to focus on for YOUR website.
* Content Marketing can include blogging, vlogging, social media posts, and more.