The quote, “Design is not just what it looks like and feels like. Design is how it works,” was famously said by Steve Jobs, the co-founder and former CEO of Apple Inc. This statement emphasizes the importance of functionality and usability over aesthetics alone in the composition.
When we think of design, we often first consider the visual appearance of a website. However, true design goes far beyond appearances. The design of a website is not just about how it looks, but also how it functions. A well-designed site not only looks good but also meets the needs of its users in the most effective and efficient way possible.
Consider, for example, a professionally designed website. Its sleek and attractive appearance is certainly important, but what makes it truly valuable is its functionality. A well-designed site is easy to use, intuitive, and allows us to perform a variety of tasks with ease. It is designed to fit seamlessly into our daily lives and enhance our productivity.
The same principle applies to all types of creative strategy, from architecture to graphic design to industrial design. A building may be visually stunning, but if it is difficult to navigate or uncomfortable to inhabit, it is poorly designed. A logo may look great, but if it fails to convey the intended message or is difficult to read, it is not well-designed.
In essence, good composition is about problem-solving. It is about identifying the needs of the user and finding the most effective and efficient way to meet those needs. Our team’s goal during the design process is to create websites that not only look good but also work well and make the lives of our clients easier.
In conclusion, the quote “Design is not just what it looks like and feels like. Design is how it works,” reminds us that design is not just about aesthetics but also about functionality. A well-designed website is one that not only looks good but also meets the needs of its users in the most effective and efficient way possible. Good design is about problem-solving and creating products that make our lives easier.